Contracted Hotel Sales, Done for You
At Sparrow Hospitality Services, we believe consistent sales activity is the difference between hotels that struggle and hotels that grow. With over 40 years of combined hospitality experience, our team operates as a contracted sales department for hotels that need real execution without the cost of a full-time, on-site Director of Sales.
We handle the daily sales work—prospecting, outreach, negotiations, and account management—so owners and operators can stay focused on running the property and delivering great guest experiences.
The Reality Facing Hotels Today
Staffing challenges continue to impact hotels across the industry. When teams are stretched thin, sales activity is often the first thing to slip. Outreach slows down, leads go untouched, and reliance on OTAs increases to fill the gaps.
While OTAs can help drive volume, over-dependence comes at a cost. High commissions and limited direct relationships eat into profitability and long-term growth.
A Smarter Way to Handle Sales
Sparrow Hospitality Services gives hotels a practical alternative to expanding headcount. We step in to manage sales activity on your behalf, working alongside your existing team without disrupting day-to-day operations.
By taking ownership of the sales function, we help properties reduce OTA dependency, build stronger base business, and create a more sustainable revenue mix—without adding payroll.
A Hands-On Sales Partnership
We don’t operate at a distance. Every partnership begins with an on-property visit so we can understand your hotel, your team, and your market firsthand. That connection allows us to represent your property accurately as we work to increase your hotel sales revenue through stronger relationships with local and corporate accounts.
From there, we stay engaged—consistent outreach, diligent follow-up, and a clear focus on growing reliable base business for your hotel.
Sales That Works With Your Operations
Sales doesn’t happen in a vacuum. It has to align with how your hotel operates day to day. Sparrow works as an extension of your team, keeping sales activity aligned with your staffing, budget, and revenue goals.
With clear reporting and ongoing communication, you always know what’s happening in your sales pipeline and how it’s impacting performance.
Connect with Sparrow Hospitality Services Today.
Whether you're looking to boost new or existing sales, Sparrow Hospitality Services has tailored solutions to meet your revenue goals. Contact us today to discover how we can transform your hotel's sales strategy and drive significant growth.
