Contracted Hotel Sales.
Real Results.
Sparrow Hospitality functions as your hotel’s sales department, driving group, corporate, and extended-stay revenue on your behalf.
“If you don't have someone overseeing the function of sales in your business, then you don't have a business.”
—Mike Baker | President of Sparrow Hospitality Services
ABOUT US
Make Sparrow Hospitality Your Sales Department
Sparrow Hospitality was built to fill a major gap for hotel owners who need real sales execution—not theory. When you partner with Sparrow, we operate as your Director of Sales. We prospect new business, secure contracts, and maintain relationships as part of your team.
Our model replaces the high cost of on-site sales staffing with a proven approach that blends human connection, technology, and accountability.
You’ll receive:
• A market-specific sales plan built for your property
• Sales professionals managing your entire pipeline
• Bi-weekly activity updates and detailed monthly performance reports
• On-site visits to train your team and keep alignment strong
We don’t talk about sales. We make them happen.
In today’s tight job market, keeping sales strong without overextending your staff is tough. Sparrow Hospitality Services steps in as your contracted sales department, helping your property stay competitive and drive more direct revenue.
Reduce OTA Dependency: Build stronger local and corporate business so you keep more of every booking instead of relying on high-commission channels.
Hotel Sales Optimization: Consistent outreach, follow-up, and account development lead to higher direct bookings and better profitability.
- Improve Hotel Staffing Efficiency: We handle the sales workload, freeing your team to focus on guest service and daily operations.
Our model supports your bottom line while giving your staff the time and space to deliver the level of service your guests expect.
OUR APPOACH
Our Hands-On Approach Sets Us Apart in Hotel Sales
Sparrow Hospitality Services isn’t a distant, off-site add-on. We start our partnerships with an on-property visit so we can understand your team, your guests, and your market firsthand. That in-person connection sets the foundation for a stronger, more effective sales partnership.
From there, we work closely with your staff and stay deeply engaged in your sales activity—consistent outreach, diligent follow-up, and a focus on building reliable base business for your property.
What We Do
Contracted Hotel Sales
We represent your property and sell on your behalf. Outbound calls, lead generation, and client communication. Your salesperson is focused on growing your occupancy and ADR.
Corporate Account Development
We secure local negotiated and project rates with corporate clients, contractors, and business travelers in your market. From RFP submissions to rate loading, we handle the entire process.
Group Sales
We source, negotiate, and book group business—sports, weddings, meetings, and extended stays. Expect new leads and confirmed room nights every month.
Driving Top-Line Revenue Growth
40+
Combined Years of Expertise
%+
Consistent Positive ROI
100%
Partner Satisfaction
What Our Partners Say
Some of our clients:
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